Update from Sneaky Hobbits:
Turbine announced today a new meta-game experience for Lord of the Rings Online, the LotRO Lottery! Playing the LotRO Lottery is as simple as logging into your My LotRO account, and selecting various drawings via a widget on the left hand side of the screen (default location).
This sounds like a very nifty system! I know that I will be trying my luck at it (though my luck with online competitions tends to.. well.. suck).